Our story

Our Bakery was established more than 20 years ago when we baked and sold at our local markets. Around 9 years ago the market trade took an unfortunate downturn, however, the Farm Shops and Garden Centres had a revival and that is where we concentrated our efforts. Today we have grown into a thriving business that we are very proud of. We now stock our products in over 100 outlets but we have certainly not lost the ethos that we had in the beginning and that we stand by! Our products are lovingly made and packed by hand in our premises in Lancashire using only the best ingredients, sourced locally if possible and our approach to our customers is a very personal one.

Our Story


What do we do?

Our Bakery located in Preston, Lancashire supplies Farm Shops, Garden Centres and Cafes across Lancashire, Cumbria and Cheshire. You can also see us at various Food Festivals throughout the country. For our list of stockists see our 'Store Locator' section located at the foot of the website.


Our Favourites

Here at Williams Hand Baked we have a large variety of products for you to enjoy. Our range of fresh Tarts are a fabulous tea time treat, then we have 12 varieties of moreish Biscuits that sit brilliantly alongside our slices including Almond and Caramel Shortbread. Our most popular product has to be our well renowned Eccles Cakes, although these are a local delicacy they are extremely popular wherever we take them!

Join & Find Us

Our Stockists

If you love our products as much as we do and would like to stock them in your establishment get in touch and we can provide you with the information you need.

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See Us At

Here at Williams we like to get out and about and meet our customers. We regularly do tasting days at our stockists and also attend many Food Festivals and markets across the country. Sign up to our mailing list for news on where we will be next or click the link below for up and coming places to see us at.

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