Rachel
HEAD BAKER

Rachel joined us as a modern apprentice, and we didn’t let her leave! A very talented baker, you’ll always find Rachel experimenting with new recipes.

John
PACKING & DISPATCH MANAGER

John has worked for Val since he was 16. He manages the packing team to ensure all our bakes are wrapped and packed as efficiently as possible.

Julie
BAKER

We always know when Julie’s in the building as you’ll most likely hear her before you see her, and we wouldn’t have her any other way.

Tim
BAKER

Tim brings a weslth of experience as a baker, but has swapped pies for biscuits. He's also a very keen (and talented) bowler.

Vicky
BAKERY ASSISTANT

Vicky says it's been 'a joy joining the Williams family'. Vicky always arrives with a positive attitude, and will do whatever's needed!

Val
FOUNDER & FINANCE DIRECTOR

After starting the business over twenty five years ago, Val is supposed to be semi-retired, but you’ll spot her in the office most days!

Tom
MANAGING DIRECTOR

Tom is Val’s youngest son and now handles day-to-day operations. Tom's in the process of renovating his house but hasn't yet mastered the art of putting up shelves.

Katie
OPERATIONS DIRECTOR

Katie is married to Val’s eldest son and is responsible for personnel, accounting, banking, managing stockists and generally keeping all our plates spinning!

Tom 'Kirkham'
MARKET TRADER & DRIVER

Tom has been selling our biscuits and cakes at events and shows for over ten years. He's also responsible for setting up Kirkham Market, and the name stuck!

Rory
HEAD OF CREATIVE

Rory is responsible for the Williams brand across our website, social media, packaging and photography. When he's not staring at a screen he's busy trying to train his puppy, Crumpet!

Stacie
BAKERY ASSISTANT

Asked what her favourite hobby was, Stacie replied: "drinking wine". She lives next door to Julie, so there's always a glass in her hand.

Jude
BAKERY ASSISTANT

Jude joined us from her previous role as a receptionist at solicitor's firm, as she wanted a complete change! Most weekends you'll find Jude at agricultural shows and horse trials.

Zac
BAKERY ASSISTANT

Zac is one of our newest packers, but he's got stuck in right away and helps wherever he can. Zac is Lee's son, so we know where he gets his (very) dry sense of humour.

Jackie
BAKERY ASSISTANT

Jackie is married to one of Val's oldest friends, and despite her incredible work ethic, she is always smiling!

Paul
BAKERY ASSISTANT

The Williams family have known Paul for many years. He's recently joined us primarily as head cleaner and we couldn't manage without him!

Leanne
BAKERY ASSISTANT

Katie knows Leanne from the school gates and asked her to come and help us out temporarily... However, Leanne was so good at her job we just had to keep her!

Neal
BAKER

Neal is a skilled baker and many moons ago used to be a stockist for Williams when he had his own shop! Now we're lucky enough to have Neal as part of our production team.

Lee
DISPATCH ASSISTANT

Lee is a friend of John's, and is enjoying his new role. He's settled in very quickly with the team, and we discovered he's played football with Katie's husband for years!

In the late 1990s, Valerie Williams began selling traditional tarts, cakes and biscuits on local farmer's markets across Lancashire.

Valerie’s bakes quickly became popular with her customers. Soon enough, farm shops and garden centres asked to stock her range and the business started to grow.

As a Proud Prestonian, Val championed traditional, local recipes and Williams is now well known across the North West for our Eccles cakes, Goosnargh Biscuits and Lancashire Parkin.

Williams have since exhibited at food festivals and events across the country, and we’ve built a reputation as a producer of high quality, tasty biscuits.

Our bakery is in Preston, Lancashire, in the very same spot we started in. Williams is a very much a family affair, and the day-to-day running of the business has been handed over to Valerie’s son Thomas, with help from her daughter-in-law Katie.

Continuing the same principles instilled by Val, our focus will always be on quality. All of our products are still made and packed by hand with the utmost care and attention by our small bakery team, using only the finest ingredients.