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Luxury Biscuits, Eccles Cakes & Traybakes by Post. Free Delivery over £50!
Free Delivery on any order over £50!


We’re very proud of our close-knit team, who work tirelessly to produce only the very best biscuits and cakes, every single day.



Rachel joined us as a modern apprentice, and we didn’t let her leave! A very talented baker, you’ll always find Rachel experimenting with new recipes.

Packing Manager

John has worked for Val since he was 16. He’s responsible for logistics, making sure every single order is packed and shipped correctly and on time.


We always know when Julie’s in the building as you’ll most likely hear her before you see her, and we wouldn’t have her any other way.

BAKERy assistant

Sheryl has been with Williams for twenty years, and has a keen eye for detail. Sheryl is currently working on her piping technique!

BAKERy assistant

Vicky says it's been 'a joy joining the Williams family'. Vicky always arrives with a positive attitude, and will do whatever's needed!

BAKERy apprentice

Toby’s been baking cakes since he was 12! He first joined us on work experience and is now working on his Apprenticeship.


Val is supposed to be semi-retired, but you’ll spot her in the office most days… and occasionally out delivering in the van!


Tom is Val’s youngest son and now handles day-to-day operations. Thomas’s favourite part of the job is getting to know our customers at food festivals and events.

Operations manager

Katie is married to Val’s eldest son and is responsible for personnel, accounting, banking, managing stockists and generally keeping all our plates spinning!

driver & market trader

Tom has been selling our biscuits and cakes at events and shows for over ten years, and he has the market trader banter to match!

head of creative

Rory is responsible for the Williams brand, incorporating the website, packaging, point of sale, social media and photography.

dispatch manager

Bringing a wealth of experience to the role , Tim manages our dispatch warehouse and ensures every order we send out is spot on!

bakery assistant

Asked what her favourite hobby was, Stacie replied: "drinking wine". She's fit in very quickly with our close knit team!

BAKERy assistant

Jude joined us from her previous role as a receptionist at solicitor's firm, as she wanted a complete change!

dispatch apprentice

Ben is currently working for his Warehousing Apprenticeship and is Tim’s assistant in our dispatch unit.

bakery assistant

Jackie is married to one of Val's oldest friends, and despite her incredible work ethic is always smiling!

BAKERy assistant

The Williams family have known Paul for many years, and he's recently joined us primarily as head cleaner and we now couldn't manage without him!

driver & dispatch assistant

Mark works in our dispatch unit, preparing wholesale and online orders, and delivering to our local stockists. Mark is also Julie's son!


Established over twenty years ago, discovery the story behind our bakery!


In the late 1990s, Valerie Williams began selling traditional tarts and cakes at local farmers market around Lancashire. To complement her offering, Val created a range of homemade biscuits.

Valerie’s biscuits quickly became popular with her customers. Soon enough, farm shops and garden centres asked to stock her range and they became an instant hit!

As a Proud Prestonian, Val championed traditional, local recipes and we’re now well known across the North West for our Eccles cakes, Goosnargh Biscuits and Lancashire Parkin.

Williams have since exhibited at food festivals and events across the country, and we’ve built a reputation as a producer of high quality, tasty biscuits.

Our bakery is in Preston, Lancashire, in the very same spot we started in. Williams is a very much a family affair, and the day-to-day running of the business has been handed over to Valerie’s son Thomas, with help from her daughter-in-law Katie.

Continuing the same principles instilled by Val, our focus will always be on quality. All our products are still made and packed by hand with the utmost care and attention by our small bakery team, using only the finest ingredients.